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Solutions

HIH & Partners

Our Perspective

The United Nations defines sustainable gastronomy as “cuisine that takes into account where the ingredients are from, how the food is grown, and how it gets to our markets and eventually to our plates.” It promotes best practices across the entire value chain, but also presents considerable challenges. Due to its cross-sectoral and multidisciplinary nature, sustainable gastronomy is becoming increasingly complex and fluid, making it difficult to measure and assess compliance.

To succeed, F&B businesses must integrate sustainable systems and stakeholders across supply (from farm) and demand (to fork) into their operations strategy. This includes Supply Chain Management, HR, IT, Administration, FF&E/OS&E assets, Marketing Communications, KPIs, and bonus structures. Embracing this seismic shift is the key to cultivating a culture of sustainable gastronomy.

The Main Pain

The main pain in hospitality is the absence of a holistic multi-metric method to measure sustainable gastronomy across the value chain. No current AI, smart technology, certification body, or auditing system encapsulates those complexities in a single reliable dashboard (yet) that tells us “What exactly are we eating, and how sustainable are our menus really?”

Solutions & Benefits

In response, our three solutions focus on curating best practices around the globe. HIH excels in storytelling through agency, evocative events, and consultancy. We help you navigate through the complexities of sustainable gastronomy with our specialized partners and experts. Our collaborative approach helps our members and clients to stay ahead of the curve, reduce risk, save time, save costs, and improve your F&B green goals and ESG reporting.


Enhance your sustainable gastronomy goals by leveraging our vast experience in Chef Collaborations and From Farm to Fork Events. Since 2014, HIH has worked with over 60 Michelin-starred and leading chefs from twelve countries, contributing to our culinary books, campaigns, conferences, dinner events, and food tours to promote sustainable gastronomy. We organize events for guests, students, and professionals, often aligning with global observances such as World Olive Tree Day (UNESCO), World Fair Trade Day (WFTO), and Sustainable Gastronomy Day (UN).

From Farm to Fork Events

The Benefits

HIH helps you save valuable time by streamlining the process of conceptualizing, curating, and planning, including coordination with multiple stakeholders and media relations.

Planning and organizing innovative multiday campaigns and conferences, including culinary fam trips, seminars, and fine-dining events that celebrate locality and seasonality.

Michelin Chef Collaborations

The Benefits

Get first access to our global network of Michelin-starred chefs and leading specialists in sustainable agriculture, gastronomy, life sciences, and responsible tourism and hospitality.

Curating and programming (Michelin) chef collaborations with luxury hotels or restaurants, and expert speakers for food festivals, summits, and hospitality trade shows.

Responsible F&B Strategies

The Benefits

Stay ahead of the curve with HIH and empower your executives to excel in health cuisine, environmental stewardship, responsible innovation, and socioeconomic impact.

Strategy design, turn-around consulting, and coaching for luxury hotels and restaurants anchored in HIH’ four core values for sustainable gastronomy.

Two Forks

Smart choice for small and medium hospitality enterprises, and associations.


Priority Access

2 Chef Collaborations

2 Event Designs & Deliveries

2 Multimedia Packages

2 Free Consulting Sessions

Three Forks

Best choice for large restaurants, boutique hotels, and educational institutions.


Year-round Priority Access

3 Chef Collaborations

3 Event Designs & Deliveries

3 Multimedia Packages

3 Free Consulting Sessions

Four Forks

Suitable for luxury hotel and restaurant chains, tourism boards, and MICE organizers.


Year-round Priority Access

4 Chef Collaborations

4 Event Designs & Deliveries

4 Multimedia Packages

4 Free Consulting Sessions


If you were Minister of Food & Beverage, what would be the national Sustainable F&B Strategy of your destination? What would be on the menus for your residents and visitors at food stalls, bars, cafés, restaurants, hotels, and event venues across the country? This is the lens we look through to develop a sustainable culinary tourism strategy.

Develop your Food Destination

5 reasons to incorporate

sustainable culinary tourism into

your national tourism strategy:

Consumer Behavior

Policy & Compliance

Multisectoral Dynamics

Institutional Factors

Macroeconomic Impact

Our culinary tourism initiatives in Twente, the Netherlands, and Jordan have generated valuable insights, resulting in two key recommendations for (aspiring) food destinations and tourism boards: 5 compelling reasons to incorporate Sustainable Culinary Tourism into a National Tourism Strategy, and 7 Steps to Develop Sustainable Culinary Tourism. Our latest case study in Jordan and our 7 Steps methodology, are aligned with the UN Tourism Guidelines for Gastronomy Tourism. When applied effectively, a collaborative approach can deliver transformative results.


We produce high-quality content to visualize sustainable gastronomy stories using a range of multimedia tools: videography, photography, graphic design, book publishing, press partnerships, guest lectures, and educational material. Our strength is Art Direction and flexibility, we are equipped to manage the full scope of multimedia productions or to oversee the creative process working alongside your internal team and external partners.

Videography

The Benefits

Leverage our experience in producing multiple videos spotlighting our sustainable gastronomy events and culinary tours.

We manage all stages from development to post-production, including scripting, storyboarding, budgeting, scheduling, set-up, filming, editing, and sound design.

Press

The Benefits

Our work was published by UN Tourism and FAO, and our projects were featured in luxury lifestyle magazines and local news channels such as DestinAsian Magazine, Navenant Magazine, CNN, The National, Jeunes Restaurateurs, Jordan Times, and Entree Magazine.

We leverage a variety of media channels and news platforms. Working together with your channels in combination with ours, enhances outreach and audience relevance.

Education

The Benefits

Our founder holds a Hospitality Management degree specializing in Training & Development. His expertise led to collaborations with Cas Spijkers Academy, Saxion University of Applied Sciences, Queen Rania Faculty of Tourism & Heritage, Royal Academy of Culinary Arts, and Luminus Technical University College.

Today’s youth, tomorrow’s leaders. Since 2012, HIH has worked with multiple culinary academies and hotel schools for guest lectures, curriculums, and educational events.


The whole is much more than the sum of its parts. Meet our partners!

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