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From our book "From Farm to Fork in the Netherlands" | Chef Joris Bijdendijk | RIJKS Amsterdam | 1 Michelin star | Pigeon in salt crust and yellow beet with bergamot dressing
Sustainable Gastronomy Agency
Presenting "From Farm to Fork in Jordan" at the 9th UN Tourism World Forum on Gastronomy Tourism in Bahrain
Culinary Tourism Development
Three variations of Hamleh by Chef Motaz Zayed | former Executive Chef of The St. Regis Amman
Health Cuisine
Health Cuisine masterclass by three-starred Michelin chef Massimo Bottura | fine-food trade show "Gastronomy" in Utrecht, the Netherlands
Culinary Conferences
Opening photo from the book "From Farm to Fork in the Netherlands" by HIH
From Farm to Fork in the Netherlands
The chefs line-up for "In Celebration of Olive Oil" in Amman with Michelin-starred guest chef Jonathan Zandbergen, chef Najwan Almasri, chef Moeen Abuzaid, chef Maisa Miqdadi, and chef Hamzeh Abufoul
Michelin Chef Collaborations
Local & Seasonal Sourcing at Mujeb Organic Farm on the outskirts of Amman
Local & Seasonal Sourcing
German Michelin-starred chef Ricky Saward visits the ancient "Mehras" olive trees in Ajloun, Jordan
Ancient Olive Trees in Ajloun
Tasting masterclass for visiting Michelin-starred chefs from the USA and the Netherlands by the award-winning Maida Extra Virgin Olive Oil from Jordan.
Premium Extra Virgin Olive Oil
The "Ships of the Desert" event in Wadi Rum took place during the International Year of Camelids (FAO)
Ships of the Desert in Wadi Rum
Camel milk is an ancient superfood and part of Bedouin culture | "Ships of the Desert" in Wadi Rum during the International Year of Camelids (FAO)
International Year of Camelids (FAO)
Medjool is considered the King of Dates | taken at one of the first date farms in the Jordan Valley owned by Zeid Kawar who also owns the official Harley Davidson dealership in Amman.
Medjool (King of Dates) in the Jordan Valley
From Sea to Spoon in the Red Sea | Waleed Sara, Executive Chef of Mövenpick Resort Aqaba and Mohammad Alqam, Executive Chef of Mövenpick Resort & Spa Tala Bay
From Sea to Spoon in the Red Sea
Fruits from the Tree of Life | Scientific evidence shows that Fig Trees were domesticated in the Lower Jordan Valley as early as 6,500 years ago.
From Farm to Fork in Jordan
Three-starred Michelin chef Heinz Reitbauer from Vienna was our VIP Table Host during our 4-day event "The Future of Farming & Gastronomy" at Horecava 2018 in Amsterdam
Hospitality Trade Shows
"Zeewaar" is the first seaweed farm in the Netherlands | operated by pioneering female farmers Jennifer Breaton and Rebecca Wiering | featured in "From Farm to Fork in the Netherlands" by HIH
Seaweed Harvesting
Closing photo from our book "From Farm to Fork in the Netherlands" | taken at the "Zilte Hof" the herb garden of Michelin-starred chef Edwin Vinke, owner of De Kromme Watergang in Zeeland, the Netherlands.
From Farm to Fork in the Netherlands

Welcome to HIH

Sustainable Gastronomy is rooted in culture and shared values. Hospitality in Health (HIH) is a Sustainable Gastronomy Agency distinguished by our curated network of Michelin-starred chefs and leading experts in sustainable agriculture, life sciences, food and beverage, hospitality, and responsible tourism.

We support hospitality leaders and tourism destinations committed to cultivating healthier food systems from farm to fork, and from sea to spoon. Our mission is to promote sustainable gastronomy across EMEA and beyond through evocative events & campaigns, culinary tourism development, and content & education.

Our initiatives support the Sustainable Development Goals for Tourism, and are anchored in our four core values: Health Cuisine, Environmental Stewardship, Responsible Innovation, and Socioeconomic Impact. For easy navigation, our website features four main pages: this home page, Solutions, About HIH, and Portfolio.

We look forward to working with you!

Nico Dingemans | HIH founder


HIH Solutions

HIH Solutions

We empower hotels, restaurants, tourism boards, DMCs, PCOs, MICE organizations, and educational institutions by delivering expert Food & Beverage solutions in three specialized areas:

Sustainable Gastronomy

Our Expertise

Since 2012, HIH has worked with over 60 Michelin-starred and leading chefs from twelve countries, contributing to our culinary books, campaigns, conferences, dinner events, and food tours to promote sustainable gastronomy.

(Michelin) Chef Collaborations, From Farm to Fork Events, and Responsible Food & Beverage Strategies.

Culinary Tourism

Our Approach

If you were Minister of Food & Beverage, what would be the national Sustainable F&B Strategy of your destination? What would be on the menus for your residents and visitors at food stalls, bars, cafés, restaurants, hotels, and event venues across the country?

We help you develop your destination with our methodology 7 Steps to Develop Sustainable Culinary Tourism.

Content & Education

Our Strength

Our strength is Art Direction and flexibility, we are equipped to manage the full scope of multimedia production or to oversee the creative process working alongside your internal team and external partners.

Videography, photography, graphic design, books, press partnerships, and educational material.

Stories shape perception, perception shapes behavior, and behavior shapes outcomes.

Our Achievements

100+

PARTNERS ON 3 CONTINENTS

60+

(MICHELIN) CHEF COLLABORATIONS

12

CAMPAIGNS & CONFERENCES

7

COUNTRIES F&B EXPERIENCE

3

CULINARY BOOKS PUBLISHED

Testimonials


Chef Edwin Soumang | Restaurant ONE | Roermond, the Netherlands | one Michelin star and a Green Michelin star

Chef Edwin Soumang, ONE, the Netherlands

Michelin star
Green Michelin star

“Our five-day culinary journey From Farm to Fork in Jordan was an experience entrenched in culture, customs, and countryside. The picturesque landscape, the aromas of heavenly spices lingering in the air and the warmth of the people provided the perfect backdrop for a food-filled adventure. Thank you Jordan Tourism Board and Hospitality in Health for your hospitality!”

Amelia Bilbeisi, Olive Oil Expert, Jordan

Working with HIH on From Farm to Fork in Jordan over the years has been a partnership of invaluable commitment and collaboration. They have showcased our farm’s commitment to quality and environmental protection, connecting us with world-class individuals in the culinary and tourism arena, as well as promoting Jordan as a destination for sustainable gastronomy and agritourism.”

Chef Jonathan Zandbergen, Owner Wild Atelier & CHEFFD

“The endless mission and determination of HIH is one of a kind. In the Netherlands, we worked before on the same subject of sustainability. I love to see the same devotion for local food and communities in From Farm to Fork in Jordan. Our culinary tour was a revelation and it was a pleasure to be the first Michelin chef to cook at a Farm to Fork event in Amman alongside Jordanian chefs.”

Chef Ricky Saward | Seven Swans | Frankfurt, Germany | one Michelin star and a Green Michelin star

Chef Ricky Saward, Seven Swans, Frankfurt am Main

Michelin star
Green Michelin star

“Thanks to the tourism board and HIH for making one of the most beautiful culinary highlights of my career possible: experiencing the beauty of Jordan from Amman to Aqaba. I am grateful to have been able to immerse myself in Jordanian culture. It was an honor to be able to cook my interpretation of molokhia along with tabbouleh and labneh. I humbly remember that once-in-a-lifetime moment.”

Raymond Strikker, Hotel Owner, the Netherlands

“Our team is delighted to be featured in From Farm to Fork in Twente and From Farm to Fork in the Netherlands. Our Michelin-awarded restaurant has a longstanding tradition of serving healthy, locally-inspired menus to world-class athletes, true to our motto ‘Taste and Experience the region in all its facets’. Both HIH books have helped to put our destination and values on the culinary map.”

Dr Simon Poole, Mediterranean Diet Expert & Author

“Working with HIH on In Celebration of Olive Oil was truly a pleasure. Their dedication to enhancing tourism and agriculture through gastronomy and cultural education is evident. Shared principles of health – embracing heritage, traditions such as the Mediterranean lifestyle, and the simple act of breaking bread together – foster respect, friendship, and open new opportunities for investment in more sustainable ways of living.”

Saif Goussous, Restaurants Owner, Jordan

“We are thankful that HIH brought Michelin-rated chefs and international food writers to our award-winning restaurants in Umm Qais and Amman to experience the flavors of our beloved Jordanian cuisine. The way their culinary fam trips were organized, incorporating elements of agritourism and ecotourism throughout the Kingdom, helps us position Jordan as a unique food destination.”

David Mora, Master of Gastronomy Tourism Coordinator

David Mora, Master of Gastronomy Tourism Coordinator

Basque Culinary Center, Donostia-San Sebastián

“HIH highlighted Jordan as a distinctive food destination at the 9th UN Tourism World Forum on Gastronomy Tourism in Bahrain. Its eclectic cuisine, rooted in the Levant and a cornerstone of the Mediterranean diet, enriches Jordan’s tourism offerings. We are glad to see the project was inspired by the guidelines developed by UN Tourism and the Basque Culinary Center.”


Collaborations

past & present

Get in touch!

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